The March 2024 core update is Google's move to address this challenge. It hopes that users will once again find valuable and trustworthy content. “We believe these updates will reduce the amount of low-quality content on Search and send more traffic to helpful and high-quality sites.

The November 2023 Core Update is a significant change to Google's search algorithm, focusing on promoting high-quality content and improving search results. Keeping updated about these changes and modifying your website's content and SEO strategies accordingly is key to maintaining and enhancing your search rankings.

We're bringing what we learned from that work into the March 2024 core update. This update involves refining some of our core ranking systems to help us better understand if webpages are unhelpful, have a poor user experience or feel like they were created for search engines instead of people.

Several times a year, Google makes significant, broad changes to our search algorithms and systems. We refer to these as core updates, and we give notice when they happen on our list of Google Search ranking updates.