Adidas Originals (often stylized as adidas Originals) is a brand of a line of casual and sportswear created by German multinational corporation Adidas. It consists of a heritage line, specializing in athletic shoes, t-shirts, jackets, bags, sunglasses and other accessories.

Checking the serial number is one of the easiest ways to verify the authenticity of Adidas shoes. Fraudsters producing fakes often overlook this very detail. If you have an original pair, you will find the unique identification code on the inside of the shoe. It is located on a label sewn on the tongue.

Tip 3: All genuine Adidas products have serial numbers on the tags affixed to them. The tags have the size and product information on the inside of the shoe (behind the tongue).

Adidas AG (German pronunciation: [ˈʔadiˌdas]; stylized in all lowercase since 1949) is a German athletic apparel and footwear corporation headquartered in Herzogenaurach, Bavaria, Germany.