Product information ranges from documents, such as owner's manuals and installation guides to detailed specifications. It includes marketing materials, such as product images, graphics, and lifestyle photography. What is included depends on the company, but the following product information list provides some examples.

Use sensory language: Describe how the product feels, smells, sounds, tastes, or looks to help customers imagine owning or using it. Tell a story: Share the inspiration behind the product or its impact on customers to make it more relatable and memorable. Avoid clichés: Be specific and avoid overused phrases.

Physical products include durable goods (like cars, furniture, and computers) and nondurable goods (like food and beverages). Virtual products are offerings of services or experiences (such as education, software, and streaming services).