Grab a quick look at the projected Air Jordan 2 “Lucky Green” below, and expect to see these hit shelves on February 3rd, 2023.

What makes Nike Air Jordans so expensive? Jordan brand brought sports apparel into the mainstream in the 90's. Today its products are expensive because of how it makes and markets them.

Yes, Michael Jordan still owns his royalties of Air Jordan and is said to earn an estimated 5% on every Jordan sale Nike makes. As of today, Michael Jordan has earned over $1.4 billion from the Jordan brand till date.

What's a retro? Retros are recreations of an earlier model (the original is fittingly called an OG), re-released years later using different shoe-making technology with minor changes in material. That explains why there are so many Air Jordan 1s from different years, even though the OG was released in 1985.