Conclusion. What drives the retail markup for the Air Max shoes up is the demand by consumers. Thanks to the influence of technology, comfort, design, style, and hype, many sneakerheads cop Air Max sneakers, and thus, due to demand and supply chain, the sneakers are more expensive.

Is the Air Max 270 a running shoe? The Nike Air Max 270 is the first model that Nike launched as a pure everyday shoe. The Swoosh brand released explicit lifestyle sneakers before it, but they also had an Air unit that was actually developed for running. So the 270 is the first to be a 100% lifestyle shoe.

Despite not being as malleable to the foot, the Air Max 270 fits true to size. A half size up is recommended for wider feet. This also applies to the React variations of the shoe, which fit the same. In all cases, the elevated midsole may take some getting used to.

Most Nike items will follow this rule if it contains the small serial code label. Look underneath the wash tag to find this reference.