From supply-chain shortages to an increase in bots, high-demand shoes like Nike new releases sell out almost as soon as they're listed. If you want to score a pair of shoes as soon as they drop or get relisted, you'll need a tool capable of monitoring for changes and sending you notifications when listings are updated.

When it came to SNKRS, the brand's app for high-heat footwear releases, going beyond the berm was more than just a mindset. Whether loved or despised, SNKRS has become an indisputable star of Nike's digital profile since its official launch on February 11, 2015.

Nike is mainly owned by institutional investors, who hold around 68% of all shares. The 10 largest shareholders of Nike in early 2024 were: Phil Knight (17.4%) Vanguard (7.23%)

Founded by Bill Bowerman and Phil Knight on January 25 1964, as Blue Ribbon Sports, the company became officially Nike, Inc. on May 30 1971. The company was named after the Greek goddess of victory, Nike (Νίκη).