The high prices come from how the company makes and markets its iconic sneakers. The brand has a rich history, and its Air Jordan 1 is widely credited as the catalyst for sneaker-culture. Business Insider tells you all you need to know about business, finance, tech, retail, and more.

The logo should appear crisp and uncompromised. Look at the hands, basketball and feet to ensure everything looks properly proportioned. Nothing should look blurry or smudged. Fake Jordans may have an uneven or lumpy Jumpman, with poor stitching and unusual proportions.

Take a good look at the woven label attached to the top of the tongue. Counterfeit Jordans may not have a circle with the registered “R” trademark, while Nike's original shoes use a doubled “R” on that tag. Embroidery should not be too thick or too thin. There should be no bulging or protruding threads or “bald” spots.