A new point-loaded cushioning system features a plastic clip that distributes weight to targeted points across the Air unit, delivering an unique experience full of bounce.

The combination of technological advancements, comfort, design, style, hype, and supply chain costs ultimately justifies the high price of Air Max sneakers. For many enthusiasts, the cost is a testament to the quality, innovation, and cultural significance of these iconic shoes.

Air Max shoes are identified by their midsoles incorporating flexible urethane pouches filled with pressurized gas, visible from the exterior of the shoe and intended to provide cushioning to the underfoot.