Most new Air Max 97's will feature a logo on the tongue. Make sure this logo is carefully and immaculately stitched, glued, printed or embroidered onto the tongue. Check that any logo printed on the insole is not worn away if the shoes are new. Check the print quality by making sure the edges of the logo are sharp.

On the tongue in the original pairs from Nike There is the brand's logo. On the inside of the tongue on the tag should be product information, including size and country of manufacture. There is also a 9-digit serial number, which should correspond to the code on the box.

Conclusion. What drives the retail markup for the Air Max shoes up is the demand by consumers. Thanks to the influence of technology, comfort, design, style, and hype, many sneakerheads cop Air Max sneakers, and thus, due to demand and supply chain, the sneakers are more expensive.