The logo should appear crisp and uncompromised. Look at the hands, basketball and feet to ensure everything looks properly proportioned. Nothing should look blurry or smudged. Fake Jordans may have an uneven or lumpy Jumpman, with poor stitching and unusual proportions.

Take a good look at the woven label attached to the top of the tongue. Counterfeit Jordans may not have a circle with the registered “R” trademark, while Nike's original shoes use a doubled “R” on that tag. Embroidery should not be too thick or too thin.

What makes Nike Air Jordans so expensive? Jordan brand brought sports apparel into the mainstream in the 90's. Today its products are expensive because of how it makes and markets them.

Air Jordan is a line of basketball shoes produced by Nike, Inc. Related apparel and accessories are marketed under the Jordan Brand. The silhouette of Michael Jordan served as inspiration to create the "Jumpman" logo.