Search marketing is a tactic used to gain online presence and traffic via paid and unpaid strategies on search engines such as Google, Bing, and Yahoo. Visualize the last time you searched for something using a search engine.

A Google marketing strategy is the overall framework of how your brand will be represented on search engine result pages. It includes how you use Google's tools and services, what your goals are, and how you measure success, how your business uses Google to build and maintain its brand identity.

Think of us as your resource for everything from consumer insights to useful tools. Here you'll find the data and trends we're exploring, forward-looking perspectives, and behind-the-scenes looks at campaigns to inspire your marketing strategies.

Google uses a marketing strategy that one of the aspects they focus heavily on is advertising. Google uses their user data and uses different formats of advertising to their advantage. They constantly find innovative ways to reach new audiences along different platforms.